Australian-owned company producing and selling, premium organic eco-tampons.
As the Marketing, Communication, and Social Media Manager for Lotus Eco, my mission was to enhance brand visibility, engage our community, and promote our sustainable, eco-friendly products through strategic marketing and compelling storytelling across various digital platforms.
Preview of the Instagram grid I envisioned for the brand, exploring different topics and storytelling related to women, menstruation, and sustainability. Each grid was associated to either contest, article, podcast, or digital campaign to drive traffic to our website, boost the sell and build a dedicated community.
PRODUCT PRE-LAUNCH
To boost engagement and drive traffic to our website, we launched a campaign that encouraged potential customers to visit our site to learn about our mission and then share their vision of period and sustainability. The goal was to align our philosophy with that of our potential customers and build the core values of our community together.
CIRCULAR ECONOMY
Sharing educational information and articles about the circular economy to reinforce the brand's dedication to sustainability and open a conversation with our growing community.
PLASTIC AND RECYCLING
Lotus.Eco Tampons are 100% biodegradable. By writing an article on our blog and sharing educational information on our IG stories, our goal was to keep building our brand image around one of our main areas of interest.
FREEDOM
Through interactive Instagram stories, we invited our visitors to share their best adventures and travel plans. The goal was to extend the conversation beyond periods and express the lifestyle aspect of the brand, which encourages women to live freely and explore the world in every way possible.
UNETHICAL COTTON USE
Our product is made of 100% organic cotton. To reinforce our brand image and enhance traffic on our site, we wrote an article about small communities suffering from unethical cotton use. We strive to share our commitment to providing ethical tampons that respect every human being.
PERIOD, CULTURE AND SOCIETY
Given the varied cultural interpretations of menstruation, it's understandable that a myriad of reactions to menstruation exist. But we question whether these reactions still have a place in today's society. That’s why we asked our community to share their personal or cultural vision of periods in order to open a discussion and create upcoming content based on their answers.
PROMOTIONAL VIDEO
Teaser of our promotional video made to increase brand awareness online.
ECO - FRIENDLY PARTNERSHIP
Partnership with the company Sendle, which delivers our products to our customers while being 100% carbon neutral.
EMPOWERING DIFFERENCES
With this online campaign, we encouraged our visitors and customers to be proud of their differences and share them with us. Our goal was to extend our brand awareness, reach every human being, and include them in the conversation around periods and sustainability.
HUMAN PODCAST
We promoted our new podcast, in which we invite individuals from diverse backgrounds and cultures to have deep discussions about periods and sustainability.
#WOMENHISTORY
We launched a campaign, #WOMANHISTORY, in which we partnered with women who make a difference in our society through their work, activities, and values. This particular campaign focused on sports.