Contest organized by Color my Geneva (late night buses line and events in Geneva Switzerland)
Briefing: Create a video to promote Geneva night bus
Idea: The cheeky story of Max who found himself in a very embarrassing situation while riding across the city thanks to the night bus.
Clients: Color my Geneva (website dedicated to Geneva’s cultural events), Noctambus (late night bus service in Geneva)
Group members: Kim Schildknecht, Christine Lancaster, Diane-Laure Renouard and Ilanka Ablé
Brief: We were mandated in the premises of my school to produce a video (including a trailer) for the campaign: Color my Noctambus (logo by Kim Schildknecht). The core of the scenario (written by Ilanka Able) had to be focused on the diversity of events in Geneva including the nightly buses’ usability.
Concept: We decided to use the familiar emojis from the application Whatsapp, to amplify in a comical way (as people do on their smartphones), the multiple emotions and reactions of our luckless character Max. Our main purpose was to bring a fresh and colorful touch to this unfortunate story.
Broadcasting: The trailer of each film was broadcasted each week in Geneva’s buses and trams in order to stir up people’s curiosity to check out the full movie online.
Hosting: The full videos were hosted on social media; Youtube, Facebook and Google + as well.
Group members: Kim Schildknecht, Christine Lancaster, and Diane-Laure Renouard, Ilanka Ablé